Search Engine Optimisation
GET 'ORGANIC' TRAFFIC FOR YOUR WEBSITE
What is SEO
SEO or Search Engine Optimisation is the name given to an activity that attempts to improve search engine rankings.
In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.In simple terms your web pages have the potential to rank in Google™ so as long as other web pages linked to them.
MAKE YOUR SITE APPEAR IN GOOGLE™
Great Content encourages people to link your pages and Google™ ensures your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple!
THE RESULTS ARE LOW COST
Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.
HIGHER BRAND CREDIBILITY, PEOPLE TRUST GOOGLE
People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. The lower you are in rankings on Google the more people are skeptical about your website. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below on the main home page it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers.
TAKE YOUR BUSINESS TO THE NEXT LEVEL
SEO can bring thousands upon thousands of visitors to your website a day. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.